The Initialization trigger is designed to fire before all other triggers except Consent Initialization triggers.
This will be especially important if your website uses single-page applications (SPAs) via popular development frameworks like React, Vue and Angular. Using the Initialization trigger for GA4 will ensure any data is pulled into Analytics properly before other tags fire. Now that you’ve created the GA4 tag and added it to your website, our team recommends having the GA4 tag fire on the initialization of each page of the website or application. Save the tag configuration and publish your container.Click Triggering and select appropriate events that would cause the tag to fire.Click Triggering and use the Initialization trigger to ensure the GA4 Configuration tag fires before other triggers (the reasoning behind this step is further explained below).Keep the ‘Send a page view event when this configuration loads’ option checked to automatically send page views.Enter your measurement ID (this is found in the top right corner of the Web Stream Details page in Google Analytics).Select Google Analytics: GA4 Configuration.To implement GA4 via Google Tag Manager, simply follow the steps below: While GA4 has made adding events and conversions much easier, in most cases, it still has its limitations. Google Analytics 4 Implementation via Google Tag Manager
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For that reason, implementing GA4 via Google Tag Manager simplifies the implementation process and reduces the likelihood of breaking portions of your website.īelow we’ve highlighted a couple of best practices when implementing GA4 via GTM, why they're important and how to follow them.
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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags without having to modify the code of your website. Let’s get started! Google Tag Manager (GTM) and Analytics 4 It is therefore essential to begin the migration process of your website into GA4 as early as possible. Come July next year new data will only flow into GA4 properties. Once complete, you will have access to improved website reporting and can begin accruing historical data. Learn more about how Google Analytics 4 is different and why you should make the switch sooner rather than later in our introductory GA4 blog.īelow, our team outlines recommendations to help walk you through the GA4 setup process. This means instead of focusing on sessions and hits from users, businesses must shift their focus to the users themselves to gain insight into how they’re behaving throughout the customer journey. Where UA was a session-based tracking platform, GA4 has transitioned to event-based tracking. GA4 takes a different approach to data collection than Universal Analytics. To help you get ahead of the transition, our digital marketing experts outline their recommendations for setting up GA4. This means getting GA4 set up now is the only way to start collecting historical data you otherwise would miss out on once this change happens. GA4 is the latest version of Universal Analytics (UA) which will no longer process data as of July 1, 2023. If you don’t already have Google Analytics 4 (GA4) set up for your website or app, our team at Blue Compass can help you get started.
Tips for Setting Up the New Google Analytics 4
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