No matter what exact information you choose to include in a media kit, make sure that all assets that are media-ready and can be used immediately by the reporters. You might also want to add social media handles to your company press kit. Indicate who’s the best person to reach out to for press inquiries, along with their contact details. If there are any recent awards that position your company as an industry leader, they should go in your press kit. Pick at least a few relevant and recent stories that got you coverage, and list all the outlets that picked up your stories before. A selection of press releases and examples of media coverage.These are especially important if there’s someone in particular in your company who’s suitable for interviews, expert commentary, and speaking engagements. You can also include relevant numbers or fact sheets in your corporate media kit. Start with the essentials: a detailed company description, brand guidelines, high-resolution images & logos. To get you started, here’s what usually goes in a company press kit: When trying to figure out what should go in a press kit, keep in mind that all press materials you feature in it should always be specific to your company. Gone are the days of a one-size-fits-all mentality when it comes to corporate media kits. Press materials that feature company facts, awards, and testimonials are a great way to build trust among clients, future employees, investors, or influencers that might want to work with your brand.
Interestingly, it’s not only journalists who can find media kits helpful.
– Audrey Rubinstein, Owner of The M E T T A Agency A press kit can show the media that you’re serious and organized enough not to waste people’s time.– Arthia Nixon, Atlanta-based boutique PR firm owner Having a PR kit makes it easier for brands to control the narrative, keep track of placements, and know what is going out.– Erin Yamauchi, Director of Public Relations at It doesn’t replace highly-tailored pitches to journalists but is a helpful supplement to ongoing conversations about the brand. A corporate media kit serves as a reference point for all communications about the brand, maintaining alignment on key messaging, and providing critical information in a digestible manner.If increasing the chances of getting coverage for your company doesn’t sound appealing enough, here are a few more benefits of keeping all your press materials in media kits listed by PR experts:
Since both media & press kits are more likely to be found online these days, the difference between them is not as visible.ĭo you really need to keep all press materials in one place?ĭefinitely. Media kits were usually seen as permanent documents that evolved over time, whereas press kits contained timely information and were rather used for events, updates, or product launches.
Newsday digital media kit pdf#
Modern press kits come in different shapes and sizes: PDF files or folders (shared on company websites, online newsrooms, or via services like Dropbox and WeTransfer), entire web pages, and, occasionally, printed press materials.īack in the day, there was some distinction between media kits and press kits. – Alex Belanger, Digital PR Coordinator/Team Lead seoplus+ Simply put, an online press kit (also referred to as a media kit or PR kit) is a one-stop-shop for any information a media contact may need if they were to cover you in their news outlet.
Newsday digital media kit how to#
How to increase the likelihood of journalists writing well-informed articles about your company, then? With a little thing called a press kit. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. When it comes to getting coverage, PR specialists should take no chances.
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